idbd:focus

New for 2016...

The onset of January always sets the stage for those things that are NEW – a new year, a new business plan, a new look, a new color... Pantone color that is. Pantone, the world-renowned leader of color and provider of color systems and technology in the design industry has recently released it's anticipated choice for Color of the Year. Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home and industrial design, as well as product packaging and graphic design. This year, Pantone did something much different – it chose 2 colors. For 2016, Pantone selected the blending of 2 shades: Rose Quartz, PMS 13-1520, and Serenity, PMS 15-3919, saying that "joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace."

To read more, please visit http://www.pantone.com/color-of-the-year-2016.

We applaud Pantone for selecting this color combination and recognizing the soothing, calming effects these colors can produce. These colors are sure to be prominent in the beauty and fashion industries for 2016... and will be appearing in athletic wear throughout yoga studios this year.

So what are your thoughts on the Color of the Year? What has 2016 unveiled for you?

For Identity Brand + Design, the new year has brought some recent additions to our repertoire of offerings: a special website promotion for the first quarter of 2016, as well as a subscription-based website maintenance service now available to all clients. Contact us to learn more about how we can help your business excel in the new year!