Wednesday, January 25, 2017

New for 2017...

It's not easy being green – unless you are Pantone.

Pantone, the world-renowned leader and provider of color systems and color technology in the design industry has recently released it's anticipated choice for Color of the Year for 2017. Over the years, Pantone's Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, beauty, and home, as well as product packaging and graphic design.
Pantone’s Color of the Year, Greenery, is said to be a "refreshing and revitalizing shade symbolic of new beginnings". It is a fresh and zesty yellow-green shade that "evokes the first days of spring when nature’s greens revive, restore and renew". Said to be "nature's neutral", Greenery represents reinvigoration and vitality.

"…Satisfying our growing desire to rejuvenate and   revitalize, Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose"
                            – Leatrice Eiserman, Executive Director of the Pantone Color Institute

To read more and see palette combinations, please visit

For Identity Brand + Design, the new year has brought back a popular promotion: our website rejuvenation that is valid during the first quarter of 2017. Contact us to learn more about how we can help your business excel in the new year!